Although Noni products are sold at a high price, Noni juice is a useless health product. Even FDA has issued multiple warnings to Noni manufacturers about health claims that aren’t supported by research (Food Safety News, 2018). In some documentation, it is proven to have side effects to pregnant women and toddler mothers. The consumers can find these information in Vietnamese. There are some examples as followed:
[Pineapples are not recommended in maturity period because it contains bromelain, a type of enzyme softens your cervix and brings on labour. Pregnancies can eat small amount because it does not affect the labour. However, the pregnant women should avoid pineapple in the first 3 months because bromelain makes them feel exhausted, causes morning sickness and higher probability of miscarriage.
Noni can served as food. However, it is unlikely to be safe if it is treated as a medicine.
- Pregnant women and breast-feeding: Avoid using Noni if you are pregnant. Historically, Noni was used for abortion purpose. You also should avoid Noni during breast-feeding period. No sufficient information proves the safety of using Noni during this time.
- Kidney-related problems: People prone to hyperkalemia know to avoid bananas or orange juice, naturally high in potassium, but many are unaware of the high potassium levels in Noni.]
Several newspaper, even the national channel VTV has raised the concern about Noni’s issue:
Public Security News (cand.com.vn): Công an nhân dân:
“What is Noni elixir in Hai Phong?”
This Noni juice is advertised to cure hundred illness and causes a trend in Hai Phong. An unlawful seminar was conducted in Huu Nghi hotel attracting a high traffic of customers. If the authorities had not detected timely, many people would have spent money on Noni and become a distributor of this fraudulent marketing scheme (multi-level marketing).
MOH has requested Noni Vina Co., Ltd recall some categories due to the misleading information about Noni juice.
The Business Development Director in South East Asia market has affirmed that the advertising documents used by the distributors is not correct. Noni juice is just the same as other juice which is healthy but not a magical medicine.
The Vietnam Food Administration MOH (VFA) immediately required Noni Vina Co. Ltd recall this products for further investigation as these products had not registered before 10/6/2005. However, the company ignored the warning from VFA. On 11/6, Noni products was still introduced to the consumers in the Noni seminar at Hai Phong.